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  1. #111
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    Default is tudor better than rolex?

    click here to read the article.

    first, tudor and rolex was targeted at different segment markets. hence there is no comparison.

    in the article, i agree with the comment that tudor is value for money but i don't agree with author using specifications to compare.



    • the power reserve is higher for a tudor compared to rolex hence value for money.




    • the author then mentions about helium escape valve with 500m depth rating and compared it with submariner? yes depth rating with 500m for a tudor is deeper compared with submariner at 300m. it fails to mention that the submariner does not have a helium escape valve. if the author wants to compare pelagos with helium escape valve then it should be compared against the sea dweller (3900m)at the least as it has helium escape valve as well. but the depth rating between pelagos and sea dweller is a big gap of 3400m.




    • it then mentions about adventurous spirit citing that tudor has a dive watch with chronograph. since tudor and rolex are under the same company, it makes no sense to have "duplicates". it then uses case material like PVD case and bronze as examples. there are PVD/DLC cases of rolex watches but what is the take up rate? did some of the other brands like panerai coming up with bronze cases become a mainstream? bronze cases are novelty. it last for awhile when everyone is interested. some are interested to get one bronze case watch but the stock availability is near zero in sg AD. by the time the AD has stock of the watch, are those interested to buy initially still have the interest?




    • it then move on to combining old with new. did rolex not do something similar with the ever popular pepsi GMT? rolex introduced the ceramic pepsi dial on a different case material - white gold. look at what has happen to the resale value and cult status of panerai vintage models such as pam 2B after they start re-make their vintage?
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  2. #112
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    Default

    Tx for the article. Think I'll have to agree.

  3. #113
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    Instagram watch craze

    Instagram posts of vintage and classic watches are turbocharging the collector's market

    C90593FC-5DA0-45C6-9D72-0303CDD74282.jpg

    On Thursday, it was a stylishly retro 1962 Bulova Super Compressor on @analogshift that won my heart. On Wednesday, it had been an elegantly understated 1970 Rolex Submariner, courtesy of @jasonheaton, that quickened the pulse. Tuesday had brought its own obsession, a vintage Heuer 3647 Carrera chronograph, regrammed on @hodinkee.

    D***you, Instagram.

    Daily, if not hourly, my social-media addiction causes flare-ups of a second, closely related, malady: vintage watch deficit disorder, a chronic form of watch envy that inspires thoughts of raiding my retirement savings.

    I am hardly alone. Among watch obsessives, the impact of Instagram can hardly be overstated. Facebook's explosively popular photo-sharing app not only serves to unite members of this fusty, long-obscure subculture the world over, but it has also helped spread watch obsession among the digital generation, turbocharging the vintage market in the process, several prominent dealers said.

    "Istagram is absolutely driving the enthusiasm for watches," said Mr Paul Altieri, who runs Bob's Watches, an online retailer of vintage Rolexes, in Huntington Beach, California, a company I have purchased from before.

    "It's a major thrust in our business."

    In the last three years, his company's Instagram following has surged to over 71,000, from fewer than 5,000. And business has boomed right along with it, with revenue up some 30 per cent this year.

    To Mr Altieri, the twin spikes seem like more than a coincidence.

    "We'll post a new green Rolex anniversary model Submariner from 2004, complete with box and papers, and, usually within minutes, people will message me and say: 'Hey, let me know the price."

    It's a big change for a hobby long associated with panelled studies, elbow patches and discretion. Indeed, until recently, watch enthusiasts had few opportunities to show off prized pieces aside from dinner parties with friends or geeks-only online forums such as TimeZone or WatchUSeek.

    Instagram, by contrast, is everything that traditional watch collecting was not: young, colourful, brazenly digital and populist. (The app has some 700 million users worldwide.)

    And showing off? It is the lingua franca of the medium, a wellspring of covetousness that inspires FOMO (fear of missing out) and a gotta-have-it hunger among users regarding seemingly any and all Instagram subjects: travel, food, fashion and, lately, watches.

    "Watch collecting is a very tactile hobby and if it can't be tactile, it is visual," said Mr James Lamdin, the 33-year-old founder of Analog/Shift, a high-end Manhattan vintage watch boutique with more than 72,000 Instagram followers.

    Those visuals were once limited on old-school online forums, where "uploading images of watches basically required a degree in coding", he said.

    Not so with Instagram, where lovingly styled "wrist shots" of vintage Omega Speedmasters or Heuer Autavias can be enhanced, sharpened and uploaded within seconds for all the world to see. Images of rare collector pieces on Instagram can create a feeding frenzy among collectors.

    Last year, for example, after Hodinkee, the watch site with more than 378,000 Instagram followers, posted a photograph of the coveted 1969 Rolex "Paul Newman" Daytona reference 6241 available for sale on its online shop at around 9am one day, messages were pouring in within seconds. Five minutes later, a buyer in his 30s snapped up the treasured Rolex for US$175,000 (S$235,600), a record price for the site, said Ms Ashley Kinder, who manages Hodinkee's retail operation.

    she added: "Before that, the buyer had only ordered with us once to purchase a $150 watch strap."

    Certainly, marketing fine timepieces on Instagram has its limits. Because most use the app as a forum for sharing photos among friends, many users chafe at overt salesmanship by retailers, said Mr Yoni Ben-Yehuda of Material Good, a New York seller of luxury goods known for its salon-like retail space in SoHo.

    That is why his company tends to emphasise arty photos celebrating the lifestyle associated with fine timepieces (say, street shots of fashionably dressed New Yorkers), rather than catalogue-style shots of specific timepieces for sale, he added.

    But the landscape could change quickly.

    Thousands of apparel, jewellery and beauty retailers, including the likes of Kate Spade, have begun to experiment with Instagram's recently introduced shoppable photo tag, which allows users to buy directly through the app without interrupting their scrolling.

    Mr Altieri reckoned things will get interesting when watch retailers start using this technology.

    "It's going to be like a tidal wave that hits the shore."


    Alex Williams
    NYTimes
    Last edited by Oceanklassik; 30-11-17 at 09:33 AM.

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