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Thread: Sea-Dweller 4000: Why short production run?

  1. #1
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    Default Sea-Dweller 4000: Why short production run?

    Does any one know or have a theory of why the Sea-Dweller 4000 was only produced for 3 years?
    Our eyes must be ugliest part of our face; everyone looks good when wearing sunglasses

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    There were mainly speculations and nothing official. But I guess mainly, the model was taken out (of production) to make way for the Sea-Dweller 43mm 50th Anniversary model. Furthermore, ROLEX has a considerable no. of dive watch models already, from the Submariners to SDs and DSSDs. From a sensible business sense, one or two (models) had to go.

    Just my personal take on this.

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    It would have been interesting if the SD4000 was left in the lineup. Can then tell if upsize sells better after the furore for the red lettering has died down.
    Our eyes must be ugliest part of our face; everyone looks good when wearing sunglasses

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    Quote Originally Posted by hypeunot View Post
    It would have been interesting if the SD4000 was left in the lineup. Can then tell if upsize sells better after the furore for the red lettering has died down.
    Good, more for the consumers. Not really a sound business sense. Somehow, one of two of the models will be left in the cold if there are too many similar-looking models to choose from. Imagine you will have these (if SD4K remains);

    - Submariner Ref. 114060 (no-date);
    - Submariner Ref. 116610 (with many half-golds & full golds+diamonds variations);
    - Sea-Dweller 4000 Ref. 116600;
    - Deepsea Sea-Dweller Ref. 116660 (and you also have the d-Blue); and
    - Sea-Dweller 50th Anniversary Ref. 126600.

    And these are only the dive models. What about the other sports models like the GMT-Masters, Explorers, Yacht-Masters (a lot of variations!).

    Very difficult to sell, unless got better discounts I think.

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    I did manage to get possibly the last one from boutique yesterday though.

    Probably gonna keep it untouched for now.

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    Quote Originally Posted by Occorics View Post
    I did manage to get possibly the last one from boutique yesterday though.

    Probably gonna keep it untouched for now.
    Mind sharing how much you bought it for?

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    Hi guys I am Keen in sd4000 where to get now

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    Quote Originally Posted by boni View Post
    Hi guys I am Keen in sd4000 where to get now
    Some of the local grey dealers and pre-owned watch companies do have it for sale. Try check with the forum advertisers for a start?

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    IMO the SD died the day the SD4k was discontinued. The new SD is a Sub/DSSD hybrid dressed up with red text to appeal the the watch nuts.

    Thankfully i got in before it was discontinued.

    I also believe a number of ADs have stock in their safes - you to to pay to play

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    the sd with red text is a special edition similar to that of kermit to commemorate 50th anniversary.

    what will be release next will be interesting to see.

    Quote Originally Posted by BroxiSG View Post
    IMO the SD died the day the SD4k was discontinued. The new SD is a Sub/DSSD hybrid dressed up with red text to appeal the the watch nuts.

    Thankfully i got in before it was discontinued.

    I also believe a number of ADs have stock in their safes - you to to pay to play
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