If they keep believing that we are slaves to football, they'll always be charging us the earth. I would prefer they disclose how much they paid for the rights so we can assess how much they are profiteering. They are now having to penalise the viewer because they didn't have enough time to get enough sponsors on board to absorb some of their costs.
Just wait for the 2014 world cup. I bet it'll be more than $100 to subscribe.
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