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"For Display Only" Rolex Watches

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  • "For Display Only" Rolex Watches

    Just want to see some opinions here. Lately, I have observed few Rolex ADs displaying some of the Rolex sports models in their shops. And no, these watches were real, not specimens, and they were NOT FOR SALE. The first time I came across this was at the Cortina-Rolex boutique at Raffles City. I was unpleasantly surprised.

    The Cortina staff explained the purpose was to show these popular models to customers only, and if customers were keen to buy, they could leave their names in their "interest list". According to the staff, a lot of customers had been complaining that they did not even have the chance to see some of the sports models, let alone buy them. And hence, this initiative was to 'satisfy' these customers.

    I was dumbfounded.

    To me, this means:

    1. The Rolex ADs have ready stocks of these models (maybe not in large quantities) but they prefer to display samples out to show people; not to sell them.
    (mind you, the list for some of the models on display is super long)
    2. As if the current situation isn't bad enough, the ADs are relentless creating more interest of these already damn popular watch models, which they have
    serious problems fulfilling sales.
    3. Will these "For Display Only" models be put up for sale eventually? And if so, will these watches still be as new?
    (do consider how many people would've touched the watches and tried them on for weeks, maybe months)
    4. While this initiative may appease some customers, will it also anger some others (especially those who had been religiously waiting)?

    I just wonder if this was a sanction from Rolex HQ or some local AD policies? We have a Rolex Service Centre (RSC) that displays a variety of Rolex watches, don't we? If there is a dire need to view, feel and 'molest' watches, can it be done at RSC instead?

    To me, it was downright frustrating!
    The Crown Of Achievement

  • #2
    There is another AD at people's park complex that is doing this also.

    apparently it is not display in the main area but in a public room, so may have to ask permission to view it. whether or not they allow you inside the room is another matter
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    disclaimer : all opinions expressed are personal

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    • #3
      Originally posted by triton View Post
      There is another AD at people's park complex that is doing this also.

      apparently it is not display in the main area but in a public room, so may have to ask permission to view it. whether or not they allow you inside the room is another matter
      At PPC there is only one Rolex AD left, that is, KHH. Another AD in PPC, that is THH, the dealership had been withdrawn/ceased for reasons unknown.

      If you guys want to get a 'taste' of hard-to-come-by Rolex sports watches, other than the Cortina outlet in Raffles City, there's also Emperor at Wisma Atria. And again no, they are 'FOR DISPLAY ONLY'.
      The Crown Of Achievement

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      • #4
        Originally posted by Oceanklassik View Post

        At PPC there is only one Rolex AD left, that is, KHH. Another AD in PPC, that is THH, the dealership had been withdrawn/ceased for reasons unknown.

        If you guys want to get a 'taste' of hard-to-come-by Rolex sports watches, other than the Cortina outlet in Raffles City, there's also Emperor at Wisma Atria. And again no, they are 'FOR DISPLAY ONLY'.
        THH withdrawn from Rolex as a AD? I remember I got my Black Ss Daytona from them in 2010 for 15k and is readily available.. Sad..

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