1963 Rolex Price List ! Travel back 50 years !

[Tmmugen]

Hello all,

I got a Oysterdate from my grandpa. Now it is not working anymore. I wonder if the local rolex service center will help to service it? And anyone got any idea how much it would cost now for the very old rolex?

[slowrider_79]

Imagine if only our grandfathers or father had bought a few and stashed it in their Milo tins...haha

Super LIKE!

[keltzar]

cool!! very nice. i wonder how much a sub cost back then

My father remembers from 1970 it was about S$400. If you go to the national archives website, you can now do a search for old newspaper ads from the 1960s ... I think some have prices. i saw a few printed out as wallpaper at the museum ... and one ad featured the submariner 5508 I think.

[keltzar]

FYI, from this thread - a 5513 was US$235 in 1969 and a 5512 was US$265.
http://forums.watchuseek.com/f23/how...-a-525038.html

Using the inflation calculator,
http://www.westegg.com/inflation/
... a new 14060M today should be: US$1305 and a 116610 should be about US$1470.

Go figure.

On another note...
Just as interestingly, I read somewhere that for a typical rolex customer, their basic Datejust and sports models will be priced at about 7.5% of your annual salary. This theorises that Rolex expects you to save a year to buy your first rolex... possibly to celebrate some life-event.

In Singapore today, for a typical PMEB who buys a rolex (i.e. has worked between 8-15 years) and who wants to "crown" some sort of achievement in their life , that means a new datejust 116234 or Submariner 116710 should be about S$10,000 +/- . That seems to be approximately correct ... and in part probably accounts for their prices being adjusted every year or so, even as your pay-packets are adjusted every year or so!

FYI - one of rolex's traditional tag-lines is "A crown for every achievement" ... and unlike what a lot of people think, their brand-positioning is actually "Affordable luxury". That's why ... surprise, surprise ... Rolex has traditionally seen Omega as their competitor, and not the boutique brands like PP, AP, VC etc.

[Ian Limm]

Very interesting information indeed thanks Keltzar!

[Ian Limm]

I found a 1968 Price list so I think I'll add on this thread for reference, I assume its in USD:-



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[Ian Limm]

DD1803 on leather strap only $650

DD1803 with president (buckle) bracelet $1,130

DD1803 with president (hidden) bracelet $70 more ...$1,200


GMT 1675 only $245.

[dark_divine1218]

found this on net...1970s Rolex price list



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[Matty]

wow! Tis is really amazing tks guys!

[adrianfoo]

Amazing - I wish I had a time machine to go back and buy a whole truckload!

[nl15]

Thanks for the info bro!! This tells us how much a Rolex can appreciate over time.

[Temasek2010]

Rolex price grow faster than inflation

[blurparadise]

Cool!

[Kerubinu]

Beauty!!!!!!!!

[greenboy77]

my dad bought and stashed a few of them. but i dont get it till he's gone lol